Design Competition for a Logo and Slogan for Nanjing Jiangbei New Area

Upon official approval of the State Council on 27th June 2015, Nanjing Jiangbei New Area has become the 13th national new area in China and the third national new area in the Yangtze River Delta region after the Pudong New Area in Shanghai and Zhoushan Archipelago New Area in Zhejiang province. In order to better reflect the regional features, enhance image, reputation and influence and promote a sound and fast development of the Area, we now invite submissions from all over the world for a logo and slogan for Nanjing Jiangbei New Area.

Ⅰ. Contents

A logo and an image-enhancing slogan for the Nanjing Jiangbei New Area.

Ⅱ. Qualifications

Any individual or organization in or outside China.

Ⅲ. Submission Period

1th September - 30th September. Important note: the submission date of any givenapplication sent by email isthe date of receiving the e-mail application by the contracting authority. The applications made via e-mail will be acknowledged by the Authority, which then will be taken as proof of timely submission. Any work sent after the deadline will be disqualified.

Ⅳ. Submission Requirements

1. The submitted work should fully reflect the advantages, connotations and features of the Nanjing Jiangbei New Area. In line with the national strategic orientation, Nanjing Jiangbei New Area aims to become an area leading in independent innovation, a demonstration area for new-type urbanization, a cluster of modern industries in the Yangtze River Delta region and a major platform for opening-up and cooperation in the Yangtze River Economic Belt.
2. The submitted work should have distinct themes, unique ideas and profound implications. Strong visual impact is required to make it easy to identify, remember and promote.
3. The applicants may submit a logo-slogan combined design. Submissions solely for logo or slogan are welcome as well. The slogan should be brief, concise, easy to understand and profound in meaning, and contain no more than 12 Chinese characters. In the case of a combined design work, there should be a high correlation between the logo and slogan.
4. The logo in the submitted work should include the drawing image, the name and design description. Both single draft design and multiple pieces with different colors are accepted.
5. Applicants can submit multiple sets of design scheme at a time. The submitted work must be original, must have not been published in any form previously, and have complete intellectual property rights.
6. The type and design style of submitted works are not limited, but must be in conformity with Chinese laws as well as public order and morals.

V. Application Documents

Applicants must submit the “Application Form for Nanjing Jiangbei New Area Logo and Slogan Design Competition” and the “Letter of Commitment for Nanjing Jiangbei New Area Logo and Slogan Design Competition”. Participants for logo design must submit “Logo Design Scheme for Nanjing Jiangbei New Area”; participants for slogan design must submit “Slogan Design Illustration for Nanjing Jiangbei New Area”. Any incomplete submission, or submissions lacking required information will be disqualified. Applicants can download relevant materials from the official website of the Design Competition (the special page of njdaily.cn).
1. “Application Form for Nanjing Jiangbei New Area Logo and Slogan Design Competition” It is necessary for the applicants to fillthe “Application Form for Nanjing Jiangbei New Area Logo and Slogan DesignCompetition”. The information entered in the form should be consistent with the facts. The application would be considered invalid if inconsistent information is submitted or if the end project is not in line with the application proposal. The personal information about the applicants cannot be revealed in the design scheme.Anything contrary to this rule will renderthe application invalid.
2. “Letter of Commitment for Nanjing Jiangbei New Area Logo and Slogan DesignCompetition” Applicants must sign the “Letter of Commitment for Nanjing Jiangbei New Area Logo and Slogan Design Competition”. If the submitted work is a joint work, all the authors must sign the letter of commitment. Institutional applicants need to get the authorized representative to sign the letter of commitment and stamp the letter with the institution’s official seal.
3. “Logo Design Scheme for Nanjing Jiangbei New Area” Logo design scheme (including a main design scheme and an extended application scheme) should be in A4 format with a white background and 120mm×120mm in size. Each design scheme should include both a full color draft and a black and white draft (grid pattern). The submitted work can be either in 2D or 3D format. Applicants should provide electronic documents in JPEG or TIF format with a minimum 300dpi resolution. Multiple submission from the same applicant should be handed in separately, requiring all four documents for each submission.
4. “Slogan Design Illustration for NanjingJiangbei New Area” Slogan design illustration should be submitted in A4 format. The illustration should be concise and focused on design ideas, concepts and meanings. The illustration description can be written in either Chinese or English. For the convenience of assessment, the illustration of each design scheme, in the case of multiple submissions, should be submitted separately.

Ⅵ. Submission

The applications should be submitted only in Email. Email Address: [email protected] The organizer shall bearno responsibility or liability in the case of any failure of submission, loss or damage of the application material unless the aforementioned situation is caused by the organizer.

Ⅶ. Assessment Process

(1) Qualification Examination All submitted works will be marked and filed with a serial number by the organizer for qualification examination.
(2) Preliminary Review The review committee will make a preliminary assessment for all the qualified works and select works for expert assessment.
(3) Expert Review The expert review committee will make assessment of the shortlisted entries and select 10 of them as finalists.
(4) Public Vote The organizer will announce 10 finalists on its official website and launch a public vote campaign on the same website as well as on Weibo and WeChat to select the favorite logo and slogan.
(5) Expert Final Review The organizer will invite experts for the final review of the finalists’ works and select winners.

Ⅷ. Rewards

Logo design
1. First, Second and Third Prize
Rewards:
30,000 yuan for the first prize winner(1 winner);
7,000 yuan for the second prize winner(2 winners);
3,000 yuan for the third prize winner(3 winners);
1,000 yuan for Popularity Award(1 winner, to be decided by public vote);
Certificates along with commemorative albums will be presented to winners.
2. Finalists Prize
Finalists will be awarded certificates, commemorative albums and souvenirs.
Slogan
1. First, Second and Third Prizes
Rewards:
5,000 yuan for the first prize winner(1 winner);
1,500 yuan for the second prize winner(2 winners);
800 yuan for the third prize winner(3 winners);
500 yuan for Popularity Award(1 winner, to be decided by public vote);
Certificates and commemorative albums will also be awarded.
2. Finalists Prize
Finalists will be awarded certificates, commemorative albums and souvenirs.

Ⅸ. Privacy Provisions

1. Regardless of whether the works submitted by the applicants eventually get selected or not, applicants should not disclose any relevant information of their submitted work to any third party.
2. Applicants are not allowed to be involved in commercial or for-profit publicity campaign on whether participating in the design competition in any form, at any time and in any place. Applicants cannot imply any relationship with the organizer of the competition.

Ⅹ. Work Follow-up

Submitted works will not be returned. Applicants should have their saved copies for themselves.

Ⅺ. Intellectual Property

The copyright for the submitted works is protected by the Chinese law. The copyright ownership is subject to relevant provisions of “Letter of Commitment”. Once the submitted work becomes the finalist, all the intellectual property (including but not limited to copyright and all the rights of 2D, 3D, electronic carrier of the work) will be owned by the contracting authority. The organizer is entitled to use, develop, modify, authorize, permit and protect the work, which has been selected as the logo and slogan, in any form it wishes.

Ⅻ. Additional Notes

1. The organizer reserves the rights for the final decision for the logo and slogan of Nanjing Jiangbei New Area.
2. The organizer reserves the rights for the final interpretation of this announcement, the accessories and supplementary documents. The organizer may instate additional rules other than what is mentioned in this announcement.
3. The design competition is in conformity with the laws of People’s Republic of China.




Information Hotline :17715249923 (Working hours: 9:00—12:00; 13:00—18:00)
E-mail: [email protected]
Nanjing MinicipalJiangbei New Area Administrative Committee(Prep.)
September 2015